Shopping Ads: A Simple Guide

How We Do It

• Phase 1: Product Feed Fix-Up

  • Check and improve your product titles, descriptions and categories.
  • Use clear, high-quality photos that meet all the requirements.
  • Add details like GTIN/MPN so your products appear more often.
  • Remove items that aren’t approved or don’t sell.
• Phase 2: Setting Up Campaigns

  • Connect your products with Google Merchant Center (or others).
  • Group items by type, price or sales history.
  • Pick bidding strategies that fit your goals and budget.
• Phase 3: Reaching the Right People

  • Use smart campaigns to reach more shoppers.
  • Target people who have visited your site before.
  • Adjust bids by location, device or audience value.
• Phase 4: Watch and Improve

  • Track how each product performs (clicks, sales, etc.).
  • Try new photos or titles to see what works.
  • Keep tweaking bids to spend your budget wisely.
• Phase 5: Growing Bigger

  • Add new products or seasonal collections.
  • Try other platforms like Microsoft Shopping or social media.
  • Use dynamic ads to bring back shoppers who abandoned their baskets.

What You Get

What to Expect