Choosing the Right Email Newsletter Platform

Ever picked the wrong tool for a job?

It wastes time, drains energy and just doesn’t work out. Choosing your email platform is no different. The right pick makes your life easier — boosts deliverability, lets you automate tasks and helps you get better results from your campaigns.

What’s Included

Here’s how we help you find the best fit:

Needs check

Who are your readers? What are your goals? How big is your team and your budget?

How We Work

Discovery: Quick audit of your current setup — what’s working, what’s not.
Evaluation: We rate leading platforms against your unique needs.
Pilot (optional): Try out a platform with a small batch of contacts and a single campaign.
Decision: Get a clear recommendation, with total cost and reasoning.
Transition: We handle the import, setup and launch checklist so you’re ready to go live.

What You’ll Get

Side-by-side comparison of top platforms.
A clear, tailored recommendation.
A detailed migration and rollout plan with clear timelines and responsibilities.
A list of risks and ways to avoid them (especially for deliverability and data).
A 90-day plan to measure results and stay on track.

Platforms We Review

We usually look at:

Mailchimp
Klaviyo
HubSpot
ActiveCampaign
Campaign Monitor
…and any others relevant to your needs. We’re not tied to any vendor — our advice is based on what works best for you.

What Changes?

Campaigns get out the door faster.
Automations run smoothly in the background.
Your lists are organised, data is clean and reports make sense.
Less hassle as you grow.

Timeline

Most projects wrap up in just 1–2 weeks

(It really comes down to your list size and how many tools you use.)

Want to Make the Right Choice?

Let’s chat. Book a Free Audit and start your newsletter journey the smart way.

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PROGRAMMATIC ADVERTISING LTD

Trading as Ottmann Polignac - Marketing simplified

Trading as Ottmann Polignac
Marketing simplified

71 75 Shelton Street 
VAT: 315132643
London WC2H 9JQ
UNITED KINGDOM