Newsletters — Setup and Implementation

Why It Matters

If your email platform isn’t set up properly, you’re in for a headache. Poor setup means emails land in spam, reports make no sense, and you waste hours fixing avoidable problems. We take care of the technical side, so your email marketing is reliable, compliant, and ready to go from day one.

What’s Included

Here’s what we handle:

Creating and configuring your account
Setting up domain authentication (SPF, DKIM, DMARC) to help your emails reach inboxes
Importing your contacts — cleaned up, no duplicates, and tagged for consent
Building smart audience segments
Designing reusable, mobile-friendly templates
Automating key flows such as welcome emails and re-engagement sequences
Setting up tracking for opens, clicks, conversions, and revenue
Integrating with your CRM, website, and analytics tools

Our Process

We keep it simple:

Tech prep

We’ll check your access, set up your domain, sort out DNS records, and tighten security.

What You Walk Away With

An email marketing platform that’s ready to use straight away
Domain authentication that gets your emails into inboxes, not spam
Accurate, compliant contact lists you can actually segment
Ready-to-send campaign templates and automations
A handy configuration guide for your team

What Changes for You

Launch campaigns faster, with fewer mistakes
Better deliverability and engagement
Reliable data for smarter decisions
Reduced risk of compliance issues

How Long Does It Take?

Most setups take 5–10 working days, depending on your list size and tools.

Ready to Get Started?

Want your email marketing platform set up right from the beginning?

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PROGRAMMATIC ADVERTISING LTD

Trading as Ottmann Polignac - Marketing simplified

Trading as Ottmann Polignac
Marketing simplified

71 75 Shelton Street 
VAT: 315132643
London WC2H 9JQ
UNITED KINGDOM