Elegant black Ottmann-Polignac brand book with embossed golden O logo on textured cover.

Corporate Brand Book

Your Brand’s Playbook for Staying Consistent

Ever notice how the best brands always look and sound the same, no matter where you spot them? That’s no accident. They stick to a simple rule: keep things consistent. That’s where a Corporate Brand Book comes in—it’s basically your brand’s instruction manual.

At Ottmann – Polignac, we make these books simple and practical. Anyone can use them—your team, your partners, even that new hire who just started last week. The goal? Make sure your brand always looks sharp and never gets watered down.

What’s Inside?

Think of the Brand Book as your brand’s cheat sheet. Here’s what you’ll find:

Brand positioning: Who you are and what you stand for
Mission statement: Why you exist
Tone of voice: How you sound, with real-life examples
Logo rules: How to use your logo, what not to do
Typography: Which fonts to use (and when)
Colour palette: The exact colours for web and print
Photos and illustrations: What style fits your brand
Layouts: How to set up flyers, emails, or web pages
Social media: How your brand should look online
Do’s and Don’ts: Simple tips to keep things on track

How We Make Your Brand Book

  • 1. Brand Check-up
    We look at what you already have—logos, colours, website, and more. What’s working? What’s missing?

  • 2. Planning
    Together we decide what your brand book needs. Every business is different, so we tailor it for you.

  • 3. Design & Write
    We put it all together with clear layouts, easy-to-follow examples, and simple instructions.

  • 4. Delivery
    You get a digital PDF. Want a printed copy? We can do that too.

  • 5. Training (Optional)
    We can walk your team through the brand book, so everyone understands it.

Why Bother?

A Corporate Brand Book isn’t just a bunch of rules. It helps you:

Stay consistent everywhere, from your website to social media
Make design and marketing faster and easier
Make sure partners follow your brand standards
Protect your brand’s reputation in the long run

I once worked on a team where everyone guessed at the brand colours — we had five different shades of blue on our website! The brand book fixed that in a week. No guessing, no surprises.

Consistency matters. With a brand book, you set the standard — and stick to it.



Are You Ready to Shape the Future of Your Brand?

From Guidelines to Greatness!
Get a practical, easy-to-use Corporate Brand Book tailored to your business.

PROGRAMMATIC ADVERTISING LTD

Trading as Ottmann Polignac - Marketing simplified

Trading as Ottmann Polignac
Marketing simplified

71 75 Shelton Street 
VAT: 315132643
London WC2H 9JQ
UNITED KINGDOM