Hand-drawn marketing strategy diagram with icons for campaigns, messages, benchmarks and goals, alongside pencil

Newsletter Structure Check-Up

Why Do This?

You want your newsletter to grab attention and deliver real results. But is it working as well as it could?

At Ottmann – Polignac, we take a close look at your current newsletters and identify the weak spots. Then, we help you fix them. Make sure your emails get delivered, and boost your chances of getting clicks and sign-ups. Think of it as a health check‑up — but for your emails.

What We Look At

1. Content & Messaging
  • Are your subject lines clear and interesting? Will people want to open your emails?
  • Does the content flow logically? Is it easy to read?
  • Is the tone appropriate for your brand?
  • Are you covering topics your readers genuinely care about?

What You Get

A clear report outlining everything we find.
A prioritised list of what to fix — both technical elements and creative improvements.
A step‑by‑step plan to make your newsletters more effective.

What to Expect

Higher open and click‑through rates.
Subscribers who look forward to receiving your emails.
Increased chances of readers taking action — purchases, sign‑ups, or replies.

Ready to See Better Results?

Wondering if your newsletter is working as hard as it should? Book a free audit today. Let’s make your emails stand out.

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PROGRAMMATIC ADVERTISING LTD

Trading as Ottmann Polignac - Marketing simplified

Trading as Ottmann Polignac
Marketing simplified

71 75 Shelton Street 
VAT: 315132643
London WC2H 9JQ
UNITED KINGDOM