Objective
Bring in a steady stream of quality leads who actually want what you offer.
At Ottmann – Polignac, we build and run lead generation campaigns that mix smart targeting, eye-catching creative and multi-platform strategies to help your business grow.
Why Lead Generation Matters
Lead generation isn’t just another marketing task.
It’s the heartbeat of digital marketing.
Think about it — without new leads, even the most popular brand starts to slow down.
We make sure that every lead you get is a real person, interested in what you do and ready to learn more.
How We Do It
Phase 1: Know Your Audience
Figure out your ideal customer. Who are they? What do they care about?
Break your audience into groups by age, interests and how they act online.
Map out the customer journey so you reach people at the perfect moment.
Phase 2: Go Multi-Channel
Use paid ads on Google, Facebook, Instagram and more to reach a wide audience.
Offer things like white papers or webinars to get organic leads.
Target by location to find leads near you.
Remind people who visited before but didn’t sign up.
Phase 3: Create Irresistible Offers
Give away free trials, consultations or special discounts.
Build landing pages that make it easy to sign up — no confusing steps.
Write and design ads that show why your offer is worth it.
Phase 4: Get the Tech Right
Set up forms that send leads straight to your CRM.
Use automation to follow up right away.
Track everything — use tools like Google Tag Manager and Meta Pixel.
Phase 5: Test and Improve
Try different ads and headlines to see what works best.
Adjust who you target based on what’s working.
Put more budget behind the campaigns that bring in the most leads.
Phase 6: Turn Leads Into Customers
Send helpful emails to build trust and keep leads interested.
Personalise your messages so people feel understood.
Make sure sales and marketing work together to close deals faster.
What You Get
Campaigns managed from start to finish. Landing pages and lead magnets designed to convert. CRM integration and automated workflows. Monthly reports that show exactly how your leads and pounds are performing.
What To Expect
A steady flow of quality leads. Lower costs to acquire each new customer over time. A stronger sales pipeline and more predictable growth.
Ready to Grow?
Want a reliable stream of leads for your business?
