Objective
We use Facebook and Instagram to help you find, connect with and win over your ideal customers.
At Ottmann – Polignac, we build Meta Ads campaigns that blend creative ideas with smart targeting.
The goal? Get real results.
How We Work
Phase 1 — Strategy & Audience
- Figure out what you want: more people to know your brand, more website visits, more leads or more sales?
- Build custom audiences — think age, interests and habits — so your ads reach the right people.
- Use lookalike audiences — finding new people who act like your best customers.
Phase 2 — Creative Work
- Design bold images, videos and carousel ads that make people stop scrolling.
- Write short, punchy copy — you only have a few seconds to grab attention.
- Make sure everything matches your brand and follows best practice for Facebook and Instagram.
Phase 3 — Setting Up
- Pick where your ads will show — Facebook, Instagram, Messenger or the wider Audience Network.
- Set your budget to get the most for your money.
- Add Meta Pixel tracking so we can see what’s working.
Phase 4 — Fine-Tuning
- Test different ads and audiences to see what clicks.
- Adjust bids and targeting based on live data.
- Put more money behind the ads that work best, but keep an eye on costs.
Phase 5 — Reporting
- Send you clear, easy-to-read reports on how your ads are doing.
- Analyse what’s working — clicks, conversions and return on ad spend.
- Suggest next steps for even better results.
What You Get
What to Expect
Ready for Better Ads?
Curious how your Facebook and Instagram ads could work harder for you?
