Want your ads to fit right in, not stick out like a sore thumb? That’s what native advertising does. At Ottmann – Polignac, we build ad campaigns that look and feel like real content, but still deliver results you can measure.
How We Do It
Phase 1: Strategy & Platform Selection
Pick the best sites and networks where your audience spends time — think news sites, blogs and more.
Set your campaign goals — do you want more people to know about your brand, get leads or make sales?
Make sure your ads match the style and tone of the platform — like speaking the same language as everyone else at the party.
Phase 2: Creative Development
Write headlines and ad copy that sound natural, but still get noticed.
Use images and videos that look great and fit each platform.
Ensure every ad sends people to a landing page that actually makes sense.
Phase 3: Audience Targeting
Choose who sees your ads based on interests, habits, age and more.
Place ads next to content that’s actually related — for example, an ad for hiking boots on an outdoor blog.
Remind people who have already checked out your brand with retargeting.
Phase 4: Campaign Optimisation
Test different versions to see which get more clicks and engagement — like trying on shoes to see which fits best.
Monitor how ads perform by site, device and audience group.
Adjust bids, targeting or the ad itself based on what’s working.
Phase 5: Reporting & Insights
Get reports showing how many people saw, clicked and converted.
Find out which ads and sites performed best, so you can double down on what works.
Receive tips on how content marketing can boost your results even further.
What You Get
Native ad campaigns designed and managed for you, from start to finish.
Custom images, videos and copy for each platform.
A clear plan for reaching your best audience.
Easy-to-understand reports every month.
What to Expect
More engagement than regular display ads.
Greater trust in your brand, because your ads add value.