AI chatbot integration graphic showing website UI elements with company-trained AI assistant interface.

AI Website Integration & Company-Trained AI Chatbots

Our Goal

We want to make your website smarter. Think instant customer support, better sales help, and real‑time data insights — all powered by AI.

At Ottmann – Polignac, we build AI tools like chatbots trained on your company’s own information, for smoother user experiences, less manual work, and more customers taking action.

How We Work

  • Phase 1: Figuring Out What You Need
    We listen first: where users get stuck, what AI can automate, and what’s technically possible for your stack.

    We start by listening.

    • What do you want your website to do better?
    • Where do users get stuck?
    • Can AI take some work off your plate?

    We’ll check:

    • Where AI can help (support, sales, content, automation, analytics)
    • What’s technically possible for your site
  • Phase 2: Choosing Your AI Features

    Customer Support & Lead Help

    • Chatbots that never sleep, trained on your company’s own information.
    • Speak multiple languages to support customers from anywhere.
    • Tough questions? The bot passes them to a real person.
    • Captures leads directly in the chat.

    Content & Personal Touch

    • AI helps write blogs and product descriptions.
    • Website content adapts based on customer behaviour.
    • Sends personalised emails based on user actions.

    Data & Insights

    • Smarter analytics that show trends early.
    • Tracks where customers get stuck.
    • Sends you clear reports with recommended actions.

    Workflow Automation

    • Forms and onboarding? Automated.
    • Connects with your CRM and marketing tools.
    • Schedules and assigns tasks automatically using AI.
  • Phase 3: Training Your Chatbot

    • We feed it your FAQs, policies, and guides.
    • Teach it to speak in your brand’s voice.
    • Test it to make sure the answers are right.
    • Deploy it on your site, app, and chat platforms.
  • Phase 4: Testing & Launch

    • Simulate customer conversations to stress-test it.
    • Make sure it integrates smoothly with your website and tools.
    • Set up analytics to track its performance.
  • Phase 5: Keep Improving

    • Update the AI with new information as your business changes.
    • Retrain it based on real customer conversations.
    • Review performance every month to keep improving.
  • Phase 6: Testing & Going Live

    • Simulate real conversations to catch any odd replies
    • Connect the chatbot with your CMS or online store
    • Set up analytics to track performance
  • Phase 7: Keeping Things Sharp

    • Update the bot with new information and policies
    • Ongoing training based on real customer chats
    • Monthly reviews to see what’s working — and what’s not

What You Get

A fully functioning AI system on your website
A chatbot trained to sound like you and know your business
Integrations with CRM, analytics, and marketing tools
Clear guides and team training

What Changes

Customers get help straight away
More leads and sales
Your team wastes less time on repetitive questions
Experiences feel personal — customers feel understood

Ready to See AI in Action?

Want to know how AI could work for you? Book a free audit. Let’s see what’s possible.

PROGRAMMATIC ADVERTISING LTD

Trading as Ottmann Polignac - Marketing simplified

Trading as Ottmann Polignac
Marketing simplified

71 75 Shelton Street 
VAT: 315132643
London WC2H 9JQ
UNITED KINGDOM