Project: E-commerce Systems Development

Objective

Build a reliable online store that works for you. We’ll ensure it’s secure, easy to use, and designed to help you sell more.

From how your products are organised to how payments are handled, we’ll deliver a store that works seamlessly—for you and your customers.

Project Scope

  • Phase 1 — Discovery & Planning

    • Review your products, sales process, and shipping model
    • Define your target customers and what sets you apart
    • Identify integrations (inventory, accounting, CRM)
    • Research competitors and industry benchmarks
  • Phase 2 — Choosing the Right Platform

    • Select the best platform (WooCommerce, Shopify, PrestaShop)
    • Map out store architecture and product categories
    • Plan for multi-language and multi-currency if required
  • Phase 3 — Design & User Experience

    • Create a site that looks great and works smoothly across devices
    • Build product pages that showcase your products effectively
    • Implement smart search and filtering for easy discovery
    • Ensure accessibility and a simplified checkout process
  • Phase 4 — Building & Connecting

    • Configure products, pricing, and stock management
    • Add secure payment gateways (Stripe, PayPal, etc.)
    • Set up shipping, taxes, and location-based pricing
    • Integrate marketing tools (email, CRM, analytics)
  • Phase 5 — Testing

    • Test the full customer journey (from browsing to checkout)
    • Verify performance across devices and browsers
    • Conduct security checks and payment simulations
    • Carry out usability tests to spot issues before launch
  • Phase 6 — Launch & Training

    • Launch with minimal downtime
    • Apply SEO so your products appear in search results.
    • Train your team to manage products, orders, and customers
  • Phase 7 — Post-Launch Optimisation

    • Monitor analytics and performance metrics
    • Add advanced features (upselling, cross-selling and abandoned cart recovery)
    • Refine and update the store for continuous improvement

Deliverables

Fully functional online store with secure payment and shipping
Easy-to-use admin dashboard for managing products and orders
Training materials for your team
Post-launch performance report with recommendations

Expected Outcomes

A seamless shopping experience for your customers
Increased sales and stronger conversion rates
A scalable store that grows with your business

Timeline

Project schedules vary based on scope, but most e-commerce builds follow the seven-phase process outlined above.

Ready to Start Selling More Online?

Want to launch or improve your online store?

PROGRAMMATIC ADVERTISING LTD

Trading as Ottmann Polignac - Marketing simplified

Trading as Ottmann Polignac
Marketing simplified

71 75 Shelton Street 
VAT: 315132643
London WC2H 9JQ
UNITED KINGDOM