Website Check-Up: Is Your Site Really Working for You?

Why It Matters

Let’s face it—your website is the first thing most people see about your business. If it’s slow, clunky, or confusing, you could be losing visitors before they even get to know you.

That’s where our Website Check-Up comes in. Think of it like a routine doctor’s visit, but for your site. We’ll show you what’s working, what’s not, and what to fix first.

What We Look At

We review every key area:

  • Technical Health

    • How fast does your site load? Does it pass Google’s Core Web Vitals?
    • Does it look good and function correctly on any device, from mobile phones to desktops?
    • Is your site secure with HTTPS and a valid SSL certificate?
    • Can Google easily find and index your pages? Are your sitemaps in good health?
    • Are there any broken links or hidden error pages?
  • User Experience & Design

    • Is it easy to find information? Does your navigation menu make sense?
    • Is the layout and design clean and consistent?
    • Is the text easy to read? Are images clear and properly optimised?
    • Are there areas where visitors may feel confused or stuck?
  • SEO & Content

    • Do your pages have clear titles, meta descriptions, and headings?
    • Are you using the right keywords in the right places?
    • Is your internal linking structure helping or hindering your SEO?
    • Is there any duplicate, thin, or outdated content?
  • Conversions & Leads

    • Are your calls to action (CTAs) clear and placed in the right spots?
    • Do your forms work correctly and are they easy to use?
    • Do your landing pages match visitor expectations?
    • Are all your tools — such as CRM and analytics — connected and tracking properly?
  • Compliance & Privacy

    • Are your cookie consent and privacy policies up to date?
    • Does your site meet accessibility standards (such as WCAG)?
    • Can users easily opt in or out of marketing communications?

How We Work

  • Initial Scan
    We run automated scans alongside hands-on checks.

  • User Journey Test
    We walk through your site like a real visitor, testing forms, menus, and checkout paths.

  • Security & Compliance Review
    Ensuring your site meets current standards.

  • Clear Reporting
    You get a detailed action plan with issues prioritised by urgency and impact.

What You’ll Get

A straightforward report with scores for technical health, UX, SEO, and compliance.
Screenshots and evidence of issues
A prioritised list of top fixes — what to address now and what to schedule for later.
The option for our team to carry out fixes for you

The Benefits

A faster, safer, more user-friendly website
Improved Google search rankings, SEO visibility and higher conversions
Fewer technical issues and less downtime
More visitors converting into leads or customers

Timeline

Most reports are delivered within 3–5 working days once access is provided.

Wondering if your website is helping or hurting your business?

Book a Free Audit today and find out.

PROGRAMMATIC ADVERTISING LTD

Trading as Ottmann Polignac - Marketing simplified

Trading as Ottmann Polignac
Marketing simplified

71 75 Shelton Street 
VAT: 315132643
London WC2H 9JQ
UNITED KINGDOM